Latvia – a country on a mission

While few in numbers, when faced with adversity, Latvians can move mountains. Resilient, adaptable, and driven – the mission mindset is in our DNA. Just try tell a Latvian they can’t do something. We’ve been told millions of limiting lies – from “you can’t have your own country” to “there’s no way you can beat Canada in ice hockey”. We proved them wrong. 

What is the “Mission Approach”?

  1. The “mission approach” involves coordinating action in order to achieve a specific, agreed-upon outcome.
  2. The European Commission has adopted the “mission approach” to address and solve some of the largest challenges of our time, such as beating cancer, addressing climate change, driving digitalisation, and more.
  3. Soon, most countries will be using the “mission approach” to identify and tackle their national priorities.

Latvia’s current mission is to become the headquarters of sustainable innovation

Missions are widely acknowledged to be an effective way to address fundamental challenges, as they bring together people towards a common goal. Missions have always been historically significant – from the discovery of continents to reaching the moon.


Sustainability innovation couples environmentalism’s protection of natural systems with the notion of business innovation to deliver essential goods and services that serve social goals of human health, equity, and environmental justice. It reflects the next generation of economic development and thinking.

missionLatvia values

Natural playground

Latvia is not only the place to foster innovation, but to produce & test it as well. Our ambition and adaptability are at the core of our country's success stories.

Ready for any challenges

Latvia has historically tackled great challenges, and still does no matter how great they are. It is in the nature of Latvia's restless spirit to surprise the world with new ideas and solutions, rooted in creativity.

Connecting worlds apart

Utilizing advanced technologies, Latvia is connecting talents, industries, technologies, & innovations across the world. We are bringing together and connecting the right dots for innovations and breakthrough to happen.

Join missionLatvia

Find out more about how to join the missionLatvia movement and the opportunities it brings here!

Mission characteristics = Latvian characteristics

  • The missions must develop the country’s entrepreneurial spirit and skills. Missions must be ambitious to motivate the participants involved, however, realistic enough to be implemented within a given timeframe. Public administration institutions must be willing to respond to and engage in change processes as part of their missions together with broad involvement of society.

  • Missions must inspire the participants involved and address challenges that are relevant and important to society. They must match the country’s sustainable development goals.

  • Involving society, various organizations and public administration. The establishment and evaluation of missions will require involvement of the society, various institutions and organizations. 

Becoming world leaders in pollution monitoring, statistics, and data processing

Mission Sea2030

Addressing the issues of climate change, pollution, and the circular economy by creating an environment for innovative projects that ensure sustainability. This positions Latvia as an innovative and forward-looking country that offers its unique solutions.