Becoming the headquarters of sustainable innovation

Missions are widely acknowledged to be an effective way to address fundamental challenges, as they bring together people towards a common goal. Missions have always been historically significant – from the discovery of continents to reaching the moon.

What is the “Mission Approach”?

  1. The “mission approach” involves coordinating action in order to achieve a specific, agreed-upon outcome.
  2. The European Commission has adopted the “mission approach” to address and solve some of the largest challenges of our time, such as beating cancer, addressing climate change, driving digitalisation, and more.
  3. Soon, most countries will be using the “mission approach” to identify and tackle their national priorities.

Latvia – a country on a mission

While few in numbers, when faced with adversity, Latvians can move mountains. Resilient, adaptable, and driven – the mission mindset is in our DNA. Just try tell a Latvian they can’t do something. We’ve been told millions of limiting lies – from “you can’t have your own country” to “there’s no way you can beat Canada in ice hockey”. We proved them wrong. 

Mission mindset

We are mission-oriented people – people of action. We are restless innovators, never content with the status quo. But, above all else, we have a strong sense of what is fair. When facing seemingly impossible obstacles, we can band together in determination, lift up the underdog, and stand up for what is right.

Latvia’s current mission is to become the headquarters of sustainable innovation


Sustainability innovation reflects the next generation of economic development thinking. It couples environmentalism’s protection of natural systems with the notion of business innovation while delivering essential goods and services that serve social goals of human health, equity, and environmental justice.

Mission characteristics = Latvian characteristics

  • Missions must be ambitious to motivate the participants involved, however, realistic enough to be implemented within a given timeframe.

  • Missions must inspire the participants involved and address challenges that are relevant and important to society. They must match the country’s sustainable development goals.

  • Involving society, various organizations and public administration. The establishment and evaluation of missions will require involvement of the society,  various institutions and organizations. 

  • The missions must develop the country’s entrepreneurial spirit and skills. Public administration institutions must be willing to respond to and engage in change processes as part of their missions together with broad involvement of society.

Mission “Sea 2030”

Becoming world leaders in pollution monitoring, statistics, and data processing

Addressing the issues of climate change, pollution and the circular economy by creating an environment for the creation of innovative projects and ensuring sustainability, while positioning Latvia as an innovative and forward-looking country that offers its unique solutions.

Opportunities of Mission Sea2030

  • The mission will be an opportunity for new forms of cooperation and innovation, building on existing economic competencies and those that will be developed in the future. As a result, we will attract global partners, investors who stand up for the values that are important to us and the world, by solving global challenges.

  • The mission will focus on technological innovations that can be used to efficiently monitor marine water quality and support the long-term natural regeneration of the Baltic Sea. It is our responsibility to contribute to the solution. And that is what we invite other countries to do.

  • The mission will be an opportunity for creating new forms of cooperation among industries, scientists, societies, and governments – supported by innovative legislative tools. We will invite a variety of international partners and investors who support the values that we consider crucial for global development.