The largest volunteer movement in Latvia, LIELĀ TALKA (The Big Clean-up) encourages everyone to participate in World Clean-up Day by planting a tree. World Clean-up Day will be held in 150 countries all over the world on 15 September 2018.

In Latvia – a country that is celebrating a hundred years of its statehood in 2018 – the message from the people will be unambiguous: we are planting “Trees of Happiness” for the health and well-being of our Latvia and the entire planet. World Clean-up Day will start in New Zealand at 10:00 AM local time and will pursue the Sun throughout the day, covering all 24 time zones and ending on the Hawaiian Islands. This will be the biggest joint action for the cleaning of nature in human history.

“Pollution, against which Latvia fights rather successfully, is a problem that the whole world faces, and therefore great support and attention is required from the worldwide community in order to do the impossible – to clean up the entire planet. The Big Cleanup calls for everyone who will take part in this joint action to express their love and care for Latvia’s next centenary, the future generations and our sustainability. Therefore the people of Latvia are invited to sow and plant a “Tree of Happiness”, giving an example of how to heal the environment, and create a new tradition in Latvia – a Tree of Happiness for everyone,” says Vita Jaunzeme, Leader of the Big Clean-up. The initiative will be supported by diaspora organisations, inviting the people of Latvia to support World Clean-up Day anywhere in the world.

A special map has been created ( where the participants can mark the place where a seed or sapling has been planted and leave congratulations for Latvia and the world for the next 100 years. All local governments, schools, kindergartens, non-governmental institutions, friend groups and also individuals are welcome to participate.

“In this World Clean-up project, we are sharing Latvia’s know-how and vision with the world as we continue our path to sustainability and being a clean country. The combination of green and innovative – greenovative – gives us extra stimulus to continue smart development and create initiatives for sustainability and innovation in Latvia, while also giving our share to the international community. According to entrepreneurs, students and experts, it is exactly this greenovative and creativity aspect that attracts them to our Latvia,” says Aiva Rozenberga, Director of the Latvian Institute.

How do I participate?

• Prepare a seed of the tree to be sown or find a sapling;

• Plant it on 15 September of this year;

• Take a photo, record a video and send it to the Big Cleanup;

• Mark the location where you have sown or planted it on the map of Latvia;

• Use the hashtag #LielāTalka, #stādāmnākotni and publish it on the social networks.

A special place for tree planting on 15 September (11 AM) in Latvia, will be the grounds of Purvītis Museum, house “Vecjauži” near Zaube in Ogre Parish. Vilhelms Purvītis was a famous Latvian artist, the rector of the Latvian Academy of Arts and from the beginning of the 20th century till the 2nd World War, he was a recognised symbolist in Europe, well-exhibited in many countries and capitals, and considered a “fashion” painter in tsarist Russia.
A symbolic name – “Let’s breathe in Purvītis” – has been chosen for this event, where young Latvian artists and other enthusiasts will help to landscape the surroundings of Purvītis’ native house and plant the seeds of the historical Purvītis’ family apple-trees, thus symbolically planting the idea of the internationally recognised museum and youth arts centre to be created there in the upcoming years.

Everyone is invited to participate.

More information:

Aiva Rozenberga,, + 371 29462451

For more about World Clean-up Day see here.