Latvia grew many trees-richer on September 15, 2018, when, during the World Clean-up Day, the people of Latvia were planting seeds or saplings for the next generations.

As our local Clean-up Day was already in April, the largest volunteer movement in Latvia, LIELĀ TALKA (The Big Clean-up) had invited everyone to participate in World Clean-up Day by planting a tree. In Latvia – a country that is celebrating a hundred years of its statehood in 2018 – the message from the people was unambiguous: we are planting “Trees of Happiness” for the health and well-being of our Latvia and the entire planet.

Latvians who live abroad participated, too, so new trees have been also planted in Munster (Germany), Athens (Greece), at Straumēni manor in Great Britain, in Luxembourg, Spain and USA.

A special map was created ( where the participants could – and still can mark the place where a seed or sapling has been planted and leave congratulations for Latvia and the world for the next 100 years.

“In this World Clean-up project, we are sharing Latvia’s know-how and vision with the world as we continue our path to sustainability and being a clean country. The combination of green and innovative – greenovative – gives us extra stimulus to continue smart development and create initiatives for sustainability and innovation in Latvia, while also giving our share to the international community,” says Aiva Rozenberga, Director of the Latvian Institute.

A special place for tree planting in Latvia was the grounds of Purvītis Museum, house “Vecjauži” near Zaube in Ogre Parish. Vilhelms Purvītis was a famous Latvian artist, the rector of the Latvian Academy of Arts and from the beginning of the 20th century till the World War II he was a recognised symbolist in Europe, well-exhibited in many countries and capitals. A symbolic name – “Let’s breathe in Purvītis” – was chosen for this event, where young Latvian artists and other enthusiasts helped to landscape the surroundings of Purvītis’ native house and plant the seeds of the historical Purvītis’ family apple-trees, thus symbolically planting the idea of the internationally recognised museum and youth arts centre to be created there in the upcoming years.